Search Engine Friendly Web Design

Site Tutor Announces Strategic Alliance with SiteLab Interactive

April 29th, 2009 Posted in Corporate Information | No Comments »

Sitelab Interactive

Site Tutor is pleased to announce that it has entered into a strategic alliance with SiteLab Interactive of La Jolla California. As part of the alliance, Martin Fenton will join the SiteLab management team as the Director of Business Development.  This alliance will benefit both companies. Site Tutor and its clients now have access to an in-house team of over 30 individuals who live and breathe the world of interactive marketing. In addition, SiteLab Interactive, which has seen its business double in 2009, realized it needed to add a seasoned industry executive to manage their growing business and the addition of Martin Fenton has allowed SiteLab to achieve that goal.

SiteLab Interactive, founded in 1994 as Bien Logic, has been a pioneer in the interactive marketing business. They originally were founded as a web design company, but over the years they have been at the forefront of this developing industry by adding services as they have become needed. Today, SiteLab is considered one of the top interactive agencies in the country offering SEM & SEO and social media services in addition to web design and development.

If you have any questions about the Site Tutor | SiteLab alliance, please email or call Martin at the contact information listed below.

Real Knowledge for Real Efforts,
mfiii-signature

Martin Fenton III
Director of Business Development | Chief Tutor
SiteLab Interactive – Recent Work
P: 858-456-4720 x106
P: 619-437-4700
E: martin@sitelab.com
E: martin@sitetutor.com

Shopping Cart Abandonment

April 23rd, 2009 Posted in E-Commerce | No Comments »

Top 5 Reasons for Shopping Cart Abandonment

Shopping cart abandonment has been a problem since Pizza Hut received the first online purchase in 1993. (Yep, 1993 and Pizza Hut, one would think their marketing department would know about that.) Several reasons exist as to why people leave after adding a product to their shopping cart; the following are the top five reasons for shopping cart abandonment.

  1. Required to create an account prior to checking out
  2. Window shopping
  3. Too many steps in the checkout process
  4. Shipping costs
  5. The boss caught the shopper shopping

We recently completed a shopping cart study. Well, it’s a couple of years old, but we did it. Every shopping experience presents customers with “exit points” or barriers that cause enough pain or friction to cause them to leave the site. In an effort to understand how much the “create an account” requirement caused friction we presented 100 shoppers with the same sites.

Site #1: Required to Create an Account
Site #2: Create an Account or Checkout Anonymously
Site #3: No requirements or questions prior to the checkout page

The results were interesting. Site #2 presented an increase of 3% in conversions over Site #1. Site #3 resulted in an increase of 16% conversions compared to Site #1.

The conclusion was simple; remove the requirement to create an account and asking customers to make the decision to checkout anonymously.

After the study, we polled the participants to get their view about Site #2’s options. The participants that abandoned their cart without completing the checkout process said they felt they would still receive spam from company if they checkout anonymously. Of the participants that abandoned on Site #3, five stated they didn’t like the shipping costs.

Talking about shipping costs, I abandoned my cart at Best Buy when I discovered the shipping cost was $51.00. I decided to call a local store with the same item and get the item faster and at a lower cost.

Again, feel free to call us for more information on our Hosted Shopping Cart Solution.

Merchant Metrix Receives E-Commerce Shopping Cart Award

February 19th, 2009 Posted in Web Design | No Comments »

Merchant_Metrix_ Logo

Site Tutor is a reseller of the merchant metrix ecommerce platform. As we are focused on utilizing an ecommerce product which is designed to maximize organic rankings in search engines, we only utilize this platform when working with clients interested in having an ecommerce website.

The Journal Record has awarded a 2009 Innovator of the Year Award to Merchant Metrix, Inc. The Company provides Customized E-Commerce Solutions to Businesses across the United States who are serious about optimizing their online presence. The Journal Record’s Innovator of the Year program has honored the spirit of Oklahoma ingenuity for more than a decade. 
  
The company was established in 1996 and has developed a patent pending solution that is considered an innovation upon existing methods in the marketplace today. Founded by CEO, Lee Roberts, Merchant Metrix, Inc. has been on the cutting edge of technology since its inception and Roberts continues to push the envelope towards new innovation in the online marketing world. Roberts first created the Apple Pie Shopping Cart Software and has since renamed the company Merchant Metrix, Inc. Based in Norman, Oklahoma this company has gained much attention lately as more businesses compete for online dominance in a tight economy.
Lee Roberts’ interest in the Internet began while developing Web sites for the U.S. Navy in 1996. Since then, Roberts has developed Web sites for the U.S. Marine Corps, The State of Oklahoma and dozens of small and medium sized retail and wholesale businesses. His expertise led to an appointment to the Oklahoma Electronic and Information Technology Accessibility Task Force as well as the Oklahoma Electronic Commerce Task Force.
  

Shopping Cart Software Hosting

Merchant Metrix, Inc. provides a hosted service solution to help you get the most out of your shopping cart Web site by allowing your customers a smooth buying experience and easy checkout for purchasing products. You don’t want to lose customers after they have made a decision to buy! We will also scale the service to your growing business needs. We will also assist you with your shopping cart Web design with access to our unique Web design templates that can help create one of 54,000 available sites so your business is unique to you and your customers. Visit Our Web site

Fully Customized Web Design

Many businesses require a complete custom design of their Web site, including Web Logo, page creation and content delivery. A professional design team will work with you to review your business requirements, and help guide you to a professionally created online presence. Our Award Winning Services will put you in position to easily gain new clients and better meet the needs of your existing traffic. Visit Our Web site

Search Engine Marketing

This is one of the keys to keeping your business in the right place on the World Wide Web and our technology is considered among the best. Through our search engine optimization (SEO) support package, you will be placed in the optimal position on the World Wide Web. Furthermore, we will work with your business to maintain the optimal positioning by working to improve the way your Web pages are seen and found from a search engine. We also offer a SEO Mentoring Package. We specialize in training your staff with the precise methodology of Search Engine Optimization.  Our online marketing team will also work with you in your Pay-Per-Click and Affiliate Campaigns that will improve your online visibility.

« Previous Entries
Next Entries »