Custom Web Design

The Importance of Blog Metatags

Recently I have working with a client in regard to their blog. They had been posting on a regular basis, but found that the effort was not worth the return. When I heard this, I asked them what are you expecting from your blog. Their answer was “To better my rankings in the search engines”.

Now many of you have heard me say this before, but SEO for SEO sake is NOT a useful use of your time. Yes, many of the reasons clients use our services is due to our SEO abilities, however it is the integration of our SEO knowledge in your website which differentiates your website from the billions of other websites on the internet. Now, If you are a large company and can afford to invest now to see the returns on your investment in 6 months to 1 year, then that is a different story.

However, small companies in general don’t have the resources to invest monies now without seeing some type of return on your investment now. This is why I have always said that when investing time and money into your website, always have multiple reasons for making the effort. One of those reasons should be the SEO affects you receive down the road, but not the only reason.

Blogs are a perfect example. Most people look at their blog as a way to add cheap content to a custom website which is static. This is not a reason to spend a hours upon hours of your valuable time. Your blog should be your primary online way to communicate to your current, future and past clients in a cost effective manner. If you look as your blog as a communication tool to reach a wide variety of people, then you are going beyond the SEO aspects received by making the effort.

Many of my clients have newsletters they send their clients. I have said on many occasions, make your blog your newsletter. This way you are not duplicating your efforts and in addition your are receiving the SEO benefits as an added bonus. Also many people send out mass emails to clients with new information. Instead, send out your emails with a strong subject line, a 2 or 3 sentence summarizing the information, and then a link to your blog with the full article or information. These are ways to utilize the efforts you are already making and instead of adding additional work, you are using that same effort in a different way to provide more benefits over the long term at the same cost in time and money.

By now you are asking, how does this relate to the title of this blog post. Well, the answer is simple. Most people who are new to blogging see all these other options when they are posting like trackbacks, summary, custom fields, tags, categories etc…. These are the tools which will help maximize the content of your blog in the search engines and therefore maximize your efforts. By taking the time now when you are just getting started to learn about the SEO tools associated with blog posting, you will see a tremendous increase in the results of your efforts. Now, to get started on learning about blogs and how to use the various tools associated with them and how they will benefit your efforts, click on the link below to see what each piece of the blog puzzle means and how by knowing what they do, you will be more efficient and more successful with your efforts all at the same time.

Since we use wordpress blogs in our development, I have linked to the Wordpress Glossary to get you started in your knowledge quest to become the best and most efficient blogger online in your industry.

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